Join us on August 18 as participating retailers across the country celebrate with a small FREE ICEE. Whether you’re a longtime fan or introducing someone to their first ICEE, there’s no better day to enjoy the coldest drink in town.

Participating Retailers

To redeem, become an AMC Stubs member and register for your small FREE ICEE in your account. Once registered, the offer will load to your account on 8/18/2026 and automatically apply when your AMC Stubs account is associated with a transaction containing the small ICEE. Limit of one per registered member.

No Purchase necessary to redeem. Receive a small FREE ICEE on August 18, 2026, while supplies last.

Celebrate National ICEE Day at Regal! Join the Regal Crown Club for free and see any movie on August 18, 2026, to receive a free small ICEE. Redeem the offer at any Regal concession stand while supplies last. Limit one per member; valid August 18, 2026, only.

To redeem, visit a participating Santikos Entertainment location on Aug. 18, 2026. The first 250 guests at each location will receive a small FREE ICEE while supplies last. Limit of one free ICEE per guest.

To redeem, purchase paid admission at a participating Urban Air Adventure Park on Aug. 18, 2026, and receive a small FREE ICEE while supplies last.

No Purchase necessary to redeem. Receive a small FREE ICEE on August 18, 2026, while supplies last.

Enter to Win

Enter our ICEE Day Challenge Sweepstakes for a chance to win fun prizes like ICEE Merch and an at home ICEE Machine! Follow us on our social channels for full details and instructions.

Find a Location

Celebrate with us!
Share your National ICEE Day moments and tag us on social media with the hashtag #NID26

NOSTALGIA. MEMORY. STRATEGY. 🧊

Sometimes the smartest brand strategy isn't creating something new.

It's rediscovering what people already love.

ICEE has spent decades creating memories.

Movie nights.
Road trips.
Amusement parks.
Summer afternoons.
Blue tongues 👅
Brain freezes. 😂

Now, for the first-ever National ICEE Day, the brand turned those memories into a national moment.

And that's where the branding gets really interesting.

🎯 POSITIONING
Know what you own.

💬 NARRATIVE
Give people a story they can tell.

📣 EXECUTION
Give people something to do.

Positioning + Narrative + Execution = The WordSmith Alignment Model™

The smartest part?

ICEE isn't asking:

"How do we convince people to try us?"

It's asking:

"How do we give people a reason to remember us?"

That's brand equity.

That's experiential PR.

That's turning nostalgia into participation.

The WordSmith Takeaway:

✅ If your brand has a memory, you have a marketing asset.

✅ If your audience has a memory, you have a story.

If you can turn that story into participation, you have a campaign.

That's how you turn an iconic brand into a cultural moment.

#ICEE #NationalICEEDay #NID26 #BrandStrategy #BrandActivation #ExperientialMarketing #PublicRelations #Nashville #MarketingStrategy #WordSmith
https://wordsmithbranding.agency/branding/national-icee-day-brand-strategy/

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The grand prize winner has entered the chat. 👑🧊
Congratulations to @savannahemerald, you're going home with an ICEE Swag Pack AND an at-home ICEE Machine!

Check your DMs! 🎉

#NID26 #ICEE #ICEEDayChallenge #GrandPrize

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We have winners! 🧊🎉

Congratulations to these 10 lucky fans, your ICEE Swag Packs are on the way!
@thekylesavage
@d3acosta92
@bonnette.samantha
@moonbeben
@frankieskates90
@theorlandoinfluencer
@laurenclairev
@spooky_status
John Tracy Robinette Jr. 
Faith Kelly

Check your DMs if you see your name! 👀

#NID26 #ICEE #ICEEDayChallenge #Sweepstakes

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#NID26 #ICEE #FreeICEE #August18

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Every ICEE has a story. 🧊❤️

First sips. Summer memories. The flavor you always come back to. Today we're celebrating all of it. Watch till the end and then tell us yours in the comments!

What's your ICEE story?

#NationalICEEDay #ICEE #ICEEStory #August18 #NID26

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Cheers to National ICEE Day! 🎉

#NID26 #ICEE

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